of caffeine per serving, just under the limits set by the Food and Drug Administration (though only about 1/3 of the jolt in a cup of coffee) and double the cane sugar of other soft drinks. Rapp when he noticed fellow undergrads concocting beverages to stay awake while studying.

Perhaps kicking off the energy drink craze, the cola was invented in 1985 by C.J. Where is Zima now? MillerCoors announced the return of Zima in 2017 for limited release and again in 2018. Although a few years ago the brand did provide a recipe so present-day Zimaphilliacs could make it at home. in 2008 but managed to stick around in the Japanese market. Zima was finally discontinued in the U.S. Just two years later sales were down by two thirds. But Zima's reputation as a less-than-legitimate way to get drunk (according to anecdotes around the F&W office, it was the unofficial drink of your first high school hangover) coupled with its popularity among women (thus making it a 'girly drink' that guys with fragile masculinity wouldn't be caught dead ordering), only served to further the brand into a whatever-the-opposite-of-meteoric-is slump. was a meteoric hit out of the gate, selling 1.3 million barrels in 1994. With an annoying z-themed, hipster ad campaign that today makes even the most ironic enclaves of Williamsburg seem tolerable, the citrus-flavored booze distributed by Coors Brewing Co. Of course, that process removes all the delicious beeriness, so citrus flavors were added to make it drinkable. What was Zima? Aimed at helping Coors capture a beer-eschewing market, it was basically a cheap lager beer put through charcoal filtration. But that didn't stop this 'clear beer alternative' malt beverage from making a splash in the '90s.

In the mood for 'zomething different?' Me zneither.

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